Searching for "marketing"
30 results
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Lecture - 3.4.1 Case study 4L Bio-synthesis
About the company Evolva was created in 2004, as one of the first synthetic biology firms in the world. Evolva... -
Reading - 3.2.1 Definitions
Definitions Stakeholder engagement is certainly a challenging process! ConfusionĀ over its terminology and concepts, sometimes adds to this challenge. Hence, it... -
Reading - 5.1.2 Introduction Concepts and boundaries
Concepts and boundaries In the previous chapters, you were familiarized with situations in which a leader acts across networks and... -
Reading - 2.2.5 Implementation and Review
The last steps in the system approach is Implementing an Alternative and Reviewing Performance. Implementing an Alternative Once an alternative... -
Teacher - Dr. C. Werker
"Developing and responsibly using technology and innovations is not only essential for economic success of companies but also key to... -
Reading - 0. Chapters: Delft Design Guide
Contents Staging a Project Staging Design Activity Models, Approaches & Perspectives Reasoning in Design Basic Design Cycle Product Innovation Process... -
Course - Entrepreneurship for Engineers
Are you an entrepreneur, or do you have a passion for building your own technology startup? This course will help and encourage you to start a successful technology-based venture. If you always wanted to become an entrepreneur, or if you are simply interested in putting a new technology to innovative use, this course is for you.
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Lecture - 5.4 Consumer behavior and deception
In this lecture, students will learn the importance of consumer behavior and deception when it comes to take security decisions.... -
Reading - 3.2 On free will: reading & references
3.2 On free will
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Teacher - Pinar Cankurtaran
Pinar Cankurtaran is an Assistant Professor of New Product Marketing at the Department of Product Innovation Management, Faculty of Industrial...