1.2 Framing: The main characteristics
Course subject(s)
1. About framing
Episode 1A: Framing: the main characteristics
Downloads:
360p | 720p | 1080p | subtitles | transcript
Main takeaways:
The three first characteristics of a good frame are:
1. Frames are sticky
2. You intuitively agree with it
3. There is a villain
But there is more. In the next clip, we will discuss two other characteristics.
Episode 1B: Framing: the main characteristics
Downloads:
360p | 720p | 1080p | subtitles | transcript
Main takeaways:
The fourth and fifth characteristics of a good frame are:
4. Your opponent’s core values are at stake
5. Frames taps into societal undercurrents
Framing by TU Delft OpenCourseWare is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Based on a work at https://ocw.tudelft.nl/courses/framing/.