1.2 Framing: The main characteristics

Course subject(s) 1. About framing

Episode 1A: Framing: the main characteristics

Downloads:

360p | 720p | 1080p | subtitles | transcript

 

Main takeaways:

The three first characteristics of a good frame are:

1. Frames are sticky
2. You intuitively agree with it
3. There is a villain

But there is more. In the next clip, we will discuss two other characteristics.

 

Episode 1B: Framing: the main characteristics

Downloads:

360p | 720p | 1080p | subtitles | transcript

 

Main takeaways:

The fourth and fifth characteristics of a good frame are:

4. Your opponent’s core values are at stake
5. Frames taps into societal undercurrents

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Framing by TU Delft OpenCourseWare is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Based on a work at https://ocw.tudelft.nl/courses/framing/.
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