Downloads:

360p | 720p | 1080p | subtitles | transcript

Main takeaways:

When you step into your opponent’s frame:

1. You give free airtime to your opponent’s frame
2. You put yourself on the defensive
3. You’ll probably have a heavier burden of proof than your opponent

In the next video we will continue our overview of the impact of framing.

Episode 2B: The impact of frames

Downloads:

360p | 720p | 1080p | subtitles | transcript

Main takeaways:

When you enter into your opponent’s frame, two more mechanisms can emerge:

1. Your response might be complex and vulnerable
2. Negating a frame = evoking a frame