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3.2 Pattern 4: Hijacking your opponent’s values

Course subject(s) 3. The game of framing and reframing, part 2

The difference between policy and values also helps us to understand another pattern of framing and reframing. Values are important. After all, they are warm. Policy is often cold. It is nothing more than the conveying of information. Values are about more than conveying information. Through values, you can also enter into a relationship with each other, so it must be attractive to hijack your opponents values…

 

Episode 6: Hijacking your opponent’s values

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Main takeaways:

  • A politician has policies and values and will always link his/her own policies with his/her own values.
  • A frame becomes much more powerful when you link your policies to your opponent’s values.

Ronald Reagan TV Ad “The Bear” can be found here.

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