5.2 Pattern 8: Creating a monopoly of emotion
Course subject(s)
5. The game of framing and reframing, final part
The final framing and reframing pattern is again about the use of emotions. Look at the following clip, with a scene played by actors.
Episode 12: Pattern 8: Creating a monopoly of emotion
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Main takeaways:
- A message in the emotional frame often outperforms a cold and analytical message;
- and can result in a ‘monopoly of emotion’.
- Reframing the monopoly of emotion? This requires empathy and calls on your own values and emotions.
Framing by TU Delft OpenCourseWare is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Based on a work at https://ocw.tudelft.nl/courses/framing/.