Example Search strategy

Let us look at the example of Ian again. Based on the insights from his framework, he brainstormed the following options for the first column of his search strategy:

• Moving into a merchandising job in an omni-channel retailer
• Doing the same in a pure-play e-commerce business
• Staying in his current job

The next step is brainstorming names of companies where these jobs can be done:

• Ian wants to work in the US, so he is considering retailers such as Walmart, Costco, and Staples.
• In terms of e-commerce, he is intrigued by Amazon and eBay.

The third step is making this search strategy actionable by thinking through creative ways to get into these companies. For example, would you know someone within these companies directly? Or would you know someone who knows someone within these firms?

The final step is scheduling meetings with these people.