With the themes cultural bias and semiotics in mind, you should be able to take into account that not everyone looks at images in the same way and that different backgrounds can have a huge impact on the choices you make when you are communicating. Images and words can support each other to bring across a certain idea.

This module we will focus on comparisons that can help make certain phenomena that are difficult to imagine, much more understandable.

The Thinker will show how he struggles to bring our Sun, Earth and Moon in one image that shows the relative sizes and distances. Then we have an interview with prof. dr. Cees Dekker,  nanoscientist at TU Delft. He will explain how he translates scientific results to a broader audience in an understandable way using comparisons. Finally in the ‘knowledge section’ of this week, we will discuss three different comparisons in language (the simile, metaphor and analogy) that can also be found in visual language.