Hans de Bruijn and Jet Pagnier will take you through a series of exercises on a different pitching method. The first exercise will be on speeches of Barack Obama. This exercise will help you understand the different ways to convey a message and what it means for the effectiveness of communication. Take a look at the introduction!

The next video shows fragments of Barack Obama’s speeches. Try to find out what the essence of the attractiveness of Obama’s speeches is and write them down for yourself.