Home Courses Communicating Effectively: How to Inspire and Convince Course materials Lectures 2.2.2 Characteristics 4-5

2.2.2 Characteristics 4-5

Course subject(s) Module 2. Framing essentials

The fourth and fifth characteristics of a good frame are:

  1. Your opponent’s core values are at stake
  2. Frames taps into societal undercurrents.
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