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Please note that this OpenCourseWare platform will be replaced at the end of 2026 by a new platform (under the same url ocw.tudelft.nl).

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1.1 Why Business Model Innovation?

Course subject(s) 1. Why Business Model Innovation Matters

Angele has told you all about this course in the Introduction, so we can now go to the first instruction video by our first teacher: Dr. ir. G. de Reuver.

In this part of the course, you will learn:

  • Practical examples on why you should do business modeling
  • What a business model tells you
  • Examples of business model innovation
  • The concepts of servitization, service bundling and service unbundling

Why Business Model Innovation?

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Subtitles (captions) in other languages than provided can be viewed at YouTube. Select your language in the CC-button of YouTube.

Creative Commons License
The Value of Business Models by TU Delft OpenCourseWare is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Based on a work at https://ocw.tudelft.nl/courses/value-business-models/.
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