Time to learn your first business model tool: The business model card game. After this part, you’ll know how to improve your business model by looking at examples from the card game.

Many business model innovations are not completely new. Many people get inspired by looking at what other businesses are doing. We created a business model card game as a BM tool to get inspired by looking at what other businesses are doing. Many business model innovations are not completely new, which is why certain business model innovations will also be helpful to your own company.

Card examples

Take a look at the cards below, which were presented in the previous instruction video. Is one of these cards applicable to your own company? Use the business model card game to get inspired by other businesses. In the next subsections, we will first use the card game for a case assignment. Next, we will apply the card game to your own company.

Where to find the cards?

You can find the cards through this link. You can play the game alone or with your colleagues. Pick a few cards. Read them out loud. What cards are applicable to your own company? Please go through the cards at least once before moving on to the first case assignment: using the business model cards for bakery Klink.