Home Courses Communicating Effectively: How to Inspire and Convince Course materials Lectures 2.2.1 Characteristics 1-3

2.2.1 Characteristics 1-3

Course subject(s) Module 2. Framing essentials

The first three characteristics of a good frame are:

  1. Frames are sticky
  2. You intuitively agree with it
  3. There is a villain

In the next video, we will discuss two other characteristics.

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Communicating Effectively: How to Inspire and Convince by TU Delft OpenCourseWare is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Based on a work at https://online-learning.tudelft.nl/courses/communicating-effectively-how-to-inspire-and-convince/.
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