How to make your business model measurable? After the video by Prof Dr. Bouwman you will be able to:

• Understand what metrics are and make them yourself
• Understand what makes a good SMART metric

We have discussed the four key questions and variables to design and implement a good working business model. The question now is, how can you make sure that the goals of your business model are clearly defined, so that everyone in the company knows what you’re trying to achieve? In this video, we will explain how clearly defined outcomes and metrics can help you in business model innovation.