Home Courses Communicating Effectively: How to Inspire and Convince Course materials Lectures 2.3.1 Mechanisms 1-3

2.3.1 Mechanisms 1-3

Course subject(s) Module 2. Framing essentials

When you step into your opponent’s frame:

  1. You give free airtime to your opponent’s frame
  2. You put yourself on the defensive
  3. You’ll probably have a heavier burden of proof than your opponent

In the next video, we will continue our overview of the impact of framing.

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Communicating Effectively: How to Inspire and Convince by TU Delft OpenCourseWare is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
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