Introduction Case: Plantui

To be successful in business, you may need to work with others. And there could be other stakeholders that influence your business. Your business does not operate in isolation but occurs in a dynamic environment around you, the ecosystem. Remember that a stakeholder is anyone who is affected by your business model innovation, or who plays a role in making it happen.

Now, have a look at the interview with Kari from Plantui, a company that provides smart gardens for in your home. In the interview, they discuss how they manage their ecosystem and the trade-offs when involving stakeholders in their business model innovation.