3.2.4 HOMIE Case study
Module 3: Repair
With a pay-per-use business model, Homie seeks to generate growth by offering services. David Peck explores in the following interview, what causes paying for individual washes and how such a model is likely to affect the design process of the products.
- Pay-per-wash: People becoming more aware of how, how often, and when they use their machine
- Lower price by using less energy
- Business-model is made to reduce waste due to the benefit of long lasting machines, which can be upgraded (to learn more, you may also take a look at the module on “Reuse“)
- Service and upgrading by the customers themselves would be ideal and would save a lot of money
- Pay-per-use has an impact on the usage, and will have on the design process
- Major difficulty to start a business like this is the large financial demand for purchasing the machines before they can be rented
Engineering Design for Circular Economy by TU Delft OpenCourseWare is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
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