Some problems take the form of a dilemma: there is no clear right or wrong, no clear black or white. In this video, we explain how dilemmas can be used in the game of framing and reframing.

If you wish to convince your listeners of your position, it can help if you formulate a dilemma first

• … or possibly even a moral dilemma.
• Part of this dilemma is your opponent’s position.
• You then frame your own position as one that transcends the dilemma, offering a way out.
• By making your opponent’s position part of the dilemma, you can also create the impression of transcending your opponent – you are not placing your position in opposition to your opponent, but above your opponent.