4.3.1 Creating a monopoly of emotion
Course subject(s)
Module 4. Creating a dilemma: convincing stakeholders
The final framing and reframing pattern is again about the use of emotions. Look at the following video, with a scene played by actors.
- A message in the emotional frame often outperforms a cold and analytical message;
- and can result in a ‘monopoly of emotion’.
- Reframing the monopoly of emotion? This requires empathy and calls on your own values and emotions.
Communicating Effectively: How to Inspire and Convince by TU Delft OpenCourseWare is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Based on a work at https://online-learning.tudelft.nl/courses/communicating-effectively-how-to-inspire-and-convince/.