To develop an idea into a marketable product takes time and effort. In the following video Mirjam de Bruijn explains how she deals with making her product ready to sell.

MAIN TAKEAWAYS

• You cannot do it alone. Find people to collaborate with to do the aspects you cannot do or don’t like to do yourself.
• Arrange financial support, either within a company, by getting investors on board, or by winning prizes.
• Keep your vision in mind and constantly check whether you’re still on track. If your product turns out to be unsustainable after all, be honest.