3.2.10 Summary: Why Qualitative Research?

Course subject(s) Module 3. Research Method Selection & Study Design

patterns hidden behind a human headReasons to use qualitative research

Qualitative research methods can:

  • Complement quantitative research
  • Validate quantitative research
  • Uncover social processes that stay hidden behind ‘the numbers’

[Image: Gerd Altmann, Pixabay, CC0]

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