3.2.3 Defining Qualitative research
Course subject(s)
Module 3. Research Method Selection & Study Design
No strict definition of qualitative research exists. One of the most famous research methodology authors, John Creswell defines it as:
‘Qualitative research is a term that describes numerous approaches to exploring human experience, perceptions, motivations, and behavior.’
(Creswell, Research Design: Qualitative, Quantitative and Mixed Methods Approaches.
4th ed., Thousand Oaks, CA: Sage, 2014)
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