Introduction

How agile are you with your developing or redesigning your business model? Do you regularly check the attractiveness of your offering with your customers? We challenge you to test the attractiveness of your offering by talking to your customers.

First formulate a hypothesis about your offering and customers. For example, my customers like my product because it is practical, or, customers want to pay at least €5 for my service. Then go out and test your hypothesis.

There is no template for this assignment. Feel free to use any format that you want, or use the answer fields. It is not required to use an attachment in this assignment.

Note: if you would like to see an example for using this agile approach, see the next page / unit or click here. We have created a short assignment video in which we provide two possible answers to the assignment.