Introduction

Time to learn your first business model tool of this course: The PESTLE tool.

PESTLE analysis helps you to analyze six categories of external factors, all of which can affect your business. Factors can be political, economic, social, technological, legal or environmental. With a clear overview of these factors you can better understand the position and potential of your business in the market.

Watch the video below to learn more about the tool, before applying it on the case assignment!