A mitigation or solution for a global challenge in your neighborhood or other region could be the starting point of your entrepreneurial journey. But how to a turn a global challenge into an entrepreneurial opportunity? What is the next step?

Understanding the potential customers! To achieve this, we use the Value Proposition Canvas.

The Value Proposition Canvas helps you identify the problems your potential customers encounter. From this point, you can brainstorm and come up with value propositions, resulting in one or more suitable solutions: business ideas!