Stakeholder management

Framing an opportunity asks for the involvement of stakeholders. Why? Well, this video shows a scenario where stakeholders not really felt involved nor taken seriously (back in 2008)…

It is from an actual project; the construction of the “Nort-South Line” in Amsterdam. The project is creating an extension of the underground metro system of the city connecting the parts of Amsterdam north of the river IJ with the city center south of the city. The complete metro line has a length of about 7 km and includes 4 underground stations and the connection of the new line with the existing east-west lines. Early in the project there were extensive issues with ground settling, causing damage to historic houses along the route. In the video, particularly have a look at the stakeholders’ opinions…!