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Home Courses Electric Cars: Policy Course materials Lectures 4.1.1 Lecture 1: Consumer Behavior

4.1.1 Lecture 1: Consumer Behavior

Course subject(s) Module 4. Social Aspects

So, if a government we would like our citizens to buy electric instead of gasoline driven vehicles. To be able to intervene in this process we first need to understand it better. Do you for example know what the main reason is why citizens buy a car? How could shared electric vehicles be used to replace car ownership? Watch this lecture by prof. Margot Weijnen to find out.

Learning goals for this lecture are:

      1. List the most important reasons to buy a personal vehicle.
      2. Learn which type of population is most receptive to shared electric vehicles effective.
      3. Understand the factors that drive the decisions for a specific vehicle.
      4. Get an idea of how social influence can increase the adoption pace.

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Electric Cars: Policy by TU Delft OpenCourseWare is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Based on a work at https://online-learning.tudelft.nl/courses/electric-cars-policy/.
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