4.2.4 General Theory
Highly recommended readings:
Aulet., B., (2013). Disciplined Entrepreneurship. Chapters 1 and 2. https://www.amazon.com/Disciplined-Entrepreneurship-Steps-Successful-Startup/dp/1118692284 This article helps you understand the concepts of Market Segmentation and Selecting a Beachhead Market.
Aulet., B., (2013). Disciplined Entrepreneurship. Chapters 13 to 17. https://www.amazon.com/Disciplined-Entrepreneurship-Steps-Successful-Startup/dp/1118692284 These chapters deal with the Total Addressable Market, Pricing your product, finding paying customers, and calculating the Lifetime Value of acquired customers.
Blank., S., (2006). The four steps of Epiphany. This article gives you better insights into the process of Customer Discovery and Customer Development. Download below.
Blank., S., (2012). The Startup Owner’s Manual: https://www.amazon.com/Startup-Owners-Manual-Step-Step/dp/0984999302
Ries, E., (2011). The Lean Startup: https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898
Entrepreneurship for Engineers/ by TU Delft OpenCourseWare is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Based on a work at https://ocw.tudelft.nl/courses/entrepreneurship-for-engineers/.