3.1.1 Introduction

Course subject(s) Module 3: Creating Value for Customers

Welcome to the second block of this course. Nice to see you’re still with us!

So far, we discussed the first steps in designing a business model. Now, we go a bit deeper in two of the four business model questions: The ‘What’ and ‘Who’ of a business model.

In the first video in this block we will discuss the What: how to provide offerings that meet the ‘needs’ and ‘wants’ of a customer. But Who exactly are your customers? This will be discussed in the second instruction video of this block.

Good luck!

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How to Design a Successful Business Model by TU Delft OpenCourseWare is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Based on a work at https://online-learning.tudelft.nl/courses/how-to-design-a-successful-business-model/.
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