Introduction

Every company starts with a good idea. But is every idea good enough for launching a company? What does it take to convert good ideas into entrepreneurial opportunities? In this lecture, you will learn about gathering data among your potential customers and identify the needs they have or the pains that bother them. You will be able to understand your customer better and develop opportunities that make a difference. A key characteristic of a good idea is the ability to protect it from others exploiting that idea. This module will support you with examples and sources to identify the ways in which you can protect your idea effectively.