3.2.1 Introduction Qualitative Research

Course subject(s) Module 3. Research Method Selection & Study Design

shows dice with letters onIn this section, you will be introduced to qualitative research.

Qualitative research is about collecting and analyzing non-numerical data, such as text, video, or audio  It is a suitable form of research to understand concepts, experiences, and opinions.

It is generally used to generate ideas for new research or to gather in-depth insights into a problem.

 

[Image: Michael Schwarzenberger,Pixabay, CC0]

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