4.2.1 General Theory

Course subject(s) Module 4 – Customer Validation and Customer Strategy


This video shows the importance of finding the perfect fit between potential customers you have identified and your initial product offering. You should pivot your product until such a fit is achieved. Next, you divide the total market into different segments, each with a (slightly) different value proposition. From these market segments, you can select your beachhead market and determine your pricing based on the value you add for the customer.

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Entrepreneurship for Engineers/ by TU Delft OpenCourseWare is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Based on a work at https://ocw.tudelft.nl/courses/entrepreneurship-for-engineers/.
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