History has shown time and again that in order to develop and successfully put on the market a new product or service, the voice of the customer is only one side of the coin. The other side of the coin is the realization that we are never alone in developing and commercializing a new product or service. There is typically a whole list of other organizations that have to be involved in this process: suppliers, complementors, actors in the adoption chain. Referring to these other organizations as our ‘innovation ecosystem’, in this lecture we introduce a method to map and analyze our ecosystem and to develop a strategy to align the different parties around our organization so that our innovation has a steady path to becoming a success on the market.
Entrepreneurship for Engineers/ by TU Delft OpenCourseWare is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Based on a work at https://ocw.tudelft.nl/courses/entrepreneurship-for-engineers/.