Important announcement

Dear visitor,

Please note that this OpenCourseWare platform will be replaced at the end of 2026 by a new platform (under the same url ocw.tudelft.nl).

Courses and their contents that are currently available the platform will partly be migrated. URL’s for this content will change and content might be unavailable for some time. In addition, some courses will not be available anymore.

If you are linking to specific courses on this platform (for instance for your students), please take timely measures to avoid problems with access. Possible actions are:

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Thank you.

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Introduction Case: Holland Container Innovations

Are there relevant trends that can impact your business? New regulation? Changing customer demand? What about technology? In this assignment we will apply PESTLE analysis to collect relevant changes in the business environment of Holland Container Innovations.

Holland Container Innovations (HCI) – is a company that invented a foldable container used by global shipping companies. What developments do you think will impact the business model of HCI the most? Watch the two videos below, and answer the questions on the next pages.

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