Pinar Cankurtaran

Pinar Cankurtaran is an Assistant Professor of New Product Marketing at the Department of Product Innovation Management, Faculty of Industrial Design Engineering, Delft University of Technology in the Netherlands. She holds M.Sc. degrees from the University of Bath and University of Oxford and a Ph.D. from Erasmus University.

Her work has been published in the Journal of Product Innovation Management and her current research focusses on strategic new product development.

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