Are you a design practitioner eager to become more strategic? Are you a business professional who wants to become more innovative? In this course, made by the world’s first strategic design school, you’ll follow the lead of big successful companies who already create new business opportunities and spark innovation by practicing design.

This course will introduce you to a hands-on design approach for finding new business opportunities. You will experience first-hand how design can be of value for your organisation. You’ll be challenged to create your own concepts that generate new business opportunities.

This course is produced by the same team that created the Strategic Product Design master programme at TU Delft, one of the oldest and most established programmes of strategic design in the world. Moreover, industry experts will help bridging design practice and business theory in a way that is unique in the present educational landscape.

  • How practicing design at a strategic level makes your organisation more innovative
  • Ways designers discover new business opportunities
  • Translating business insights into valuable concepts
  • Making a concept a business success
  • The pros and cons, the do’s and don’ts of design practice for business

The course materials used in this MOOC are available on TU Delft OpenCourseWare and can be viewed and downloaded for free. If you enrol for the MOOC, you will be introduced to up to date techniques in web lectures and webinars. Also you will apply each technique to a case with fellow learners. Ultimately, the combination of these techniques provides a coherent analysis of the problem. If you want to enrol, go to https://online-learning.tudelft.nl/courses/design-practice-in-business/ to learn when the next run will start

Creative Commons License
Design Practice in Business by TU Delft OpenCourseWare is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Based on a work at https://ocw.tudelft.nl/courses/design-practice-business/.
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