Important announcement

Dear visitor,

Please note that this OpenCourseWare platform will be replaced at the end of 2026 by a new platform (under the same url ocw.tudelft.nl).

Courses and their contents that are currently available the platform will partly be migrated. URL’s for this content will change and content might be unavailable for some time. In addition, some courses will not be available anymore.

If you are linking to specific courses on this platform (for instance for your students), please take timely measures to avoid problems with access. Possible actions are:

  • Download the materials to your local platform (laptop, server)
  • For educators only (including TU Delft lecturers): Contact us at ocw@tudelft.nl and inform us what course you are using in what context (institute, program, period of use, number of students). We will research (in collaboration with the authors of the course) and decide if we will migrate the course, and if yes, can supply you with a new url.

Thank you.

Home Teachers Roland van der Vorst

Roland van der Vorst

Roland van der Vorst is a Professor of Strategic Design for Brand Development at the Faculty of Industrial Design Engineering, Delft University of Technology, The Netherlands. His professional life is dominated by two activities: trying to understand things and to put things in motion. The first has lead to various books, columns and lectures. He is considered an expert in branding. The second has put him on the path of entrepreneurship. He has always worked at the crossroads of strategic thinking and creative thinking. The last 16 years he did so by advising clients in various industries on brand development.

He has managed professional organisations and put his strategies into practice by being an entrepreneur in both Europe and Singapore.

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