CRADLE TO CRADLE

Professor Dr. Michael Braungart is the founder and scientific CEO of EPEA Internationale Umweltforschung GmbH, an international environmental research and consulting institute headquartered in Hamburg.

In this short video (Courtesy of 99seconds) Michael Braungart explains the benefits of carefully managing our nutrient flows. Instead of letting valuable materials and substances (like phosphates) go to waste, we need to understand that “everything is a nutrient”.

Can you see why Cradle to Cradle is one of the schools of thought that contributed to the development of the Circular Economy?