2.3.2 Four types of value creation (2/3)
Dr Erwin van der Laan and David Peck discuss four ways businesses can create value in a circular economy. We return to these four types of value creation in the Philips Healthcare case and in the assignment.
In the video below, Erwin and David look at environmental value and customer value.
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- Companies can improve their ecological footprint by closing the loop.
- Environmental value refers to two types of benefits that result from these improved footprints: ease of compliance and improved green image.
- Customer value refers to increased customer loyalty, better customer satisfaction and superior brand protection.
Circular Economy by TU Delft OpenCourseWare is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Based on a work at https://ocw.tudelft.nl/courses/circular-economy/.