Dr Erwin van der Laan and David Peck discuss four ways businesses can create value in a circular economy. We return to these four types of value creation in the Philips Healthcare case and in the assignments.

In the video below, Erwin van der Laan explains the fourth value type: informational value. He also informs us on how closed loop systems and the circular economy are related. 

MAIN TAKEAWAYS

• Informational value refers to the valuable data on production and supply problems, failure rates, useful lifetime of the product, consumer complaints and usage patterns.
• This data can be acquired more easily in a closed loop system. It can be used to improve different processes (product design, production, etc.).