Introducing Froukje Sleeswijk Visser

This week assistant professor Froukje Sleeswijk Visser will give a lecture about emotions in Patient Journey Mapping. Emotions are fundamental in a Patient Journey Map because they help you to spot friction points. In the following video, Richard will first introduce the lecturer of this week.

On the following pages, you will find Froukje’s lecture. Once more you have the opportunity to prove your knowledge by answering three questions. And finally, you will find the handy information to complement the topic of this lecture.

First watch the introduction to this week’s lecture. Enjoy!