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The why behind succes and failure of new products

Course subject(s) 4. From Concept to Business Succes

In this video, Professor Erik Jan Hultink will tell you about the why behind success and failure of new products. He will also tell you about the characteristics of several factors that determine success and failure.

How to design successful new products

Subtitles (captions) in other languages than provided can be viewed at YouTube. Select your language in the CC-button of YouTube.

Creative Commons License
Design Practice in Business by TU Delft OpenCourseWare is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Based on a work at https://ocw.tudelft.nl/courses/design-practice-business/.
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