In the video below, Jürgen Tanghe will tell you about the three elements that every good value proposition contains. He invites you to start thinking about your own value proposition. With the theme or company of your choice in mind, try to give it a go. So, get a piece of paper and start scribbling your first ideas on the value proposition that is currently in place with your company or theme, or think about the value that should be delivered, using the content of this video.