Design and branding
Course subject(s)
4. From Concept to Business Succes
How to stand out
In this video Professor Roland van der Vorst will teach you about the role of the brand in positioning a new product and the product-brand fit.
Stragic Design for Brand Development
Subtitles (captions) in other languages than provided can be viewed at YouTube. Select your language in the CC-button of YouTube.
Design Practice in Business by TU Delft OpenCourseWare is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Based on a work at https://ocw.tudelft.nl/courses/design-practice-business/.