Design and branding
How to stand out
In this video Professor Roland van der Vorst will teach you about the role of the brand in positioning a new product and the product-brand fit.
Stragic Design for Brand Development
Design Practice in Business by TU Delft OpenCourseWare is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Based on a work at https://ocw.tudelft.nl/courses/design-practice-business/.