The impact of market orientation, product advantage and launch proficiency
In the video you just watched, Erik Jan is explaining the factors for product succes. In the paper you can read more about his research on product success. You can read the whole paper or read the paragraph on Management Implications starting on page 88, as it will be part of the quiz that follows.
Design Practice in Business by TU Delft OpenCourseWare is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Based on a work at https://ocw.tudelft.nl/courses/design-practice-business/.