Important announcement

Dear visitor,

Please note that this OpenCourseWare platform will be replaced at the end of 2026 by a new platform (under the same url ocw.tudelft.nl).

Courses and their contents that are currently available the platform will partly be migrated. URL’s for this content will change and content might be unavailable for some time. In addition, some courses will not be available anymore.

If you are linking to specific courses on this platform (for instance for your students), please take timely measures to avoid problems with access. Possible actions are:

  • Download the materials to your local platform (laptop, server)
  • For educators only (including TU Delft lecturers): Contact us at ocw@tudelft.nl and inform us what course you are using in what context (institute, program, period of use, number of students). We will research (in collaboration with the authors of the course) and decide if we will migrate the course, and if yes, can supply you with a new url.

Thank you.

Home Courses Design Practice in Business Course materials Readings The impact of market orientation, product advantage and launch proficiency

The impact of market orientation, product advantage and launch proficiency

Course subject(s) 4. From Concept to Business Succes

In the video you just watched, Erik Jan is explaining the factors for product succes. In the paper you can read more about his research on product success. You can read the whole paper or read the paragraph on Management Implications starting on page 88, as it will be part of the quiz that follows.

Download the Paper
Creative Commons License
Design Practice in Business by TU Delft OpenCourseWare is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Based on a work at https://ocw.tudelft.nl/courses/design-practice-business/.
Back to top
[sg_popup id=6]