What is cradle to cradle? An architect and a chemist came up with a new view on the use of materials and resources in products and industrial processes. William McDonough en Michael Braungart wrote a book: ‘Cradle-to-Cradle, Remaking the Way We Make Thingsā€™. This is an introducing lecture on the cradle to cradle concept by Bram van der Grinten.

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