What is cradle to cradle? An architect and a chemist came up with a new view on the use of materials and resources in products and industrial processes. William McDonough en Michael Braungart wrote a book: ‘Cradle-to-Cradle, Remaking the Way We Make Things’. This is an introducing lecture on the cradle to cradle concept by Bram van der Grinten.
TSD – Cradle to Cradle