• 5.1 Rethinking Packaging

  • 5.1.1 Introduction
  • 5.1.2 Rethinking packaging
  • 5.1.3 Twenty: Cleaning Agents Without Water
  • 5.1.4 Rethinking shampoo and household detergents
  • 5.1.5 Innovation challenge

• 5.2 Framing your Design Challenge

  • 5.2.1 Functions and Needs
  • 5.2.2 Defining user needs
  • 5.2.3 Asking the Right Questions

• 5.3 Innovation Acceptance

  • 5.3.1 Innovation acceptance
  • 5.3.2 Rethinking as part of the innovation process
  • 5.3.3 The consumer and innovation in a circular economy